organic cotton basics.

gentle on skin, kind to the earth.

shop our children’s line for safer, softer, & smarter alternatives.

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our style

We aim to raise up future generations inspired by Proverbs 22:6, which states “Start children off on the way they should go, and even when they are old they will not turn from it.” (NIV) This applies to morals and discipline, and also to aspects such as modesty and health. Childhood to us means carefree, simplistic adventure, without restrain from itchy clothes, skin irritation, or discomfort of any kind. Durable, super-soft, clean fabrics make life all the more comfortable. We believe kids should be kids, and look cool while they’re at it.

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